SUMMARY An accomplished and dynamic leader with a proven track record of driving award-winning strategic initiatives and fostering creative innovation across continents and networks. Recipient of individual accolades at the highest level (Iridium, best strategy in the world and Grand Effies), recognized for expertise in modern marketing strategies with a specialization in industries such as gambling, automotive, sports, crypto/web3, and technology services. Skilled in building and leading high-performing teams, attracting top talent, and nurturing growth to maximize potential. Passionate about leveraging strategy to create groundbreaking creative opportunities. Clients include: Nike, Adidas, Puma, Harley Davidson, Crayola, Subway, Sprint, Qantas, Nissan and Stellantis, Bored Ape Yacht Club, Pedigree PAL PROFESSIONAL EXPERIENCE Monkey Tilt (Global, Remote)
Oct 2024 - Present
Chief Marketing Officer Developed and executed data-driven marketing strategies across digital, social, and traditional channels, leveraging analytics and consumer insights to optimize ROI, enhance engagement, and align marketing efforts with overall business objectives.
Led innovative brand campaigns that increased market penetration and drove a 25% year-over-year growth in customer acquisition, utilizing performance marketing, influencer partnerships, and omnichannel storytelling to maximize impact.
Spearheaded a high-profile crypto token launch, driving adoption and engagement through strategic positioning, community building, and integrated promotional efforts.
Led the Super Bowl activation partnership with Complex Magazine, recognized as the best activation outside of the event, enhancing brand visibility and consumer engagement.
Managed a P&L of $6MM annually and a team of 12 people. Rivalry.com (Global, Remote)
Sept 2023 - Oct 2024
Global Head of Marketing
Directed integrated marketing efforts for a leading sportsbook and iGaming operator targeting Millennials and Gen Z, managing a team of 34 across SEA, NA, SA, Europe, and the UK.

Oversaw a $3.5MM marketing budget driving over $350MM in annual revenue.
Led crypto token launch achieving $12MM+ revenue, 16K wallet acquisitions, 10K+ Discord members, and 30K Telegram members within three months. Huge (Brooklyn, NY) - Clients: Barclays, Google, Jeep
Sep 2021 - Aug 2023 VP, Brand Strategy
Partnered with top-tier clients including Sportsbet, Barclays, Stellantis ($10MM account), and Ticketmaster globally.
Launched Barclays new SMB brand globally.
Played a critical role in securing the Waymo (Google) pitch win.
Served as a key resource for Web3/Crypto business initiatives, focusing on metaverse and NFT strategies.

Dentsu McGarry Bowen (NYC, NY) - Clients: Crayola, Subway, Peloton
Jan 2020 - Sep 2021
Group Strategy Director
Developed and led strategy for Crayola’s globally recognized 'Colors of the World' campaign, earning an Iridium Effie and Gold Effie. Only one Iridium Effie is awarded per year and recognizes the best strategy in the world.
Link to work: https://www.youtube.com/watch?v=SBmWAP9cqDo
Revamped brand strategies for Subway ($15MM account), Peloton, and Crayola, driving innovative and award-winning campaigns.
Launched Peloton in Australia and repositioned its brand strategy to emphasize holistic well-being. Droga 5 (Accenture Song) (NYC, NY) -  Clients: Sprint, Harley Davidson, Chase
Aug 2017 - Dec 2019
Strategy Director Transformed Harley-Davidson’s brand, making it relevant for a new generation of riders ($15MM account)
Link to work: https://www.youtube.com/watch?v=428oA3WiKk8
Reinvented Sprint’s brand through impactful campaigns, contributing to its acquisition by T-Mobile post-5G network launch.

Worked on 2x Super Bowl Campaigns.
Link to work: https://www.youtube.com/watch?v=DBx2gmFz1Yg
Developed multiple strategies for Chase Bank products. Co: Collective (NYC, NY) Clients: Puma
Feb 2017 - Aug 2017
Strategy Director
Led Puma’s global brand strategy, driving audience and sales growth, and elevating its market position from fifth to third globally.
Developed the global strategy for Women’s division (Rihanna focused), Team Sport, Soccer and Basketball (Jay-Z partnership) The Monkeys (Part of Accenture Song) (Syd, Aus) - Clients: Qantas, MLA, Oak
Sep 2015 - Jan 2017
Head of Social and Digital Media
Built and led a team of 11, creating the agency’s digital and social media practice from the ground up. Delivered social and digital strategies for iconic brands such as Qantas, Telstra, Nike, Adidas, and Nissan.

Contributed to The Monkeys’ recognition as Digital Agency of the Year within one year.
Created a new media platform for Out of Office emails that led to an integration of IG and email which ultimately won us a bronze Cannes Lion.
Link to work: https://www.youtube.com/watch?v=lNKAvFASxMs RECENT AWARDS Cannes Lions Bronze - Qantas Out of Office Travelogue- 2017 Merit x 4 - Crayola Colors of the World - 2021 Effies Iridium - Crayola Colors of the World - Best in the world - 2021
Gold and nominated for Grand - Crayola Colors of the World - 2021 Gold x5 - Meat and Livestock Australia 2018
D&AD Gold - Crayola Colors of the World - 2021
EDUCATION Bachelor of Business (Advertising) Swinburne University of Technology, Melbourne, Australia 2003-2006 VISA REQUIREMENTS e3 Visa is required - low cost and fast to obtain