SUMMARY A visionary marketing executive and brand strategist with a global track record of transforming businesses, scaling brands, and launching culturally resonant campaigns that drive exponential growth. Awarded the Iridium Effie for Best Strategy in the World, Grand Effies, and multiple Cannes Lions, I’ve architected creative ecosystems that connect brand, product, culture, and performance. Adept at building from zero to one, revitalizing legacy brands, and pioneering category-defining initiatives across gambling, tech, automotive, sport, and Web3. I lead with insight, move with speed, and deliver with precision, building high-performance teams and measurable business outcomes in complex, fast-moving markets.
Clients: Nike, Adidas, Puma, Harley-Davidson, Crayola, Subway, Sprint, Qantas, Nissan, Stellantis, Pedigree PAL, Bored Ape Yacht Club, Google, Barclays, Ticketmaster

CORE COMPETENCIES Strategic Marketing Leadership | Multi-channel & Market Expansion Brand Positioning & Transformation | End-to-end Brand Building Performance, Growth & Demand Gen | Acquisition & Retention Web3, Crypto & Token Launches | Community-led Marketing Creative Campaigns | Super Bowl, Global Brand & Product Launches Data & Consumer Insight | Analytics-led Strategy Development Team Building & Global Leadership | Org Design, Mentorship, Hiring Budget Management | P&Ls up to $6MM, Revenue > $350MM Award-winning Innovation | Cannes Lions, Effies, D&AD Chief Marketing Officer Monkey Tilt (Remote / Global) — Oct 2024 – March 2025
Orchestrated a full-funnel marketing strategy driving 25% YoY growth in customer acquisition, fusing creative, media, and tech to optimize every channel from awareness to conversion.
Architected and launched a flagship crypto token, achieving mass adoption across Discord, Telegram, and Twitter via tokenomics design, influencer flywheels, and gamified community activation.
Executed a Super Bowl partnership with Complex Magazine, dubbed the best off-field activation of the year — resulting in a 140% lift in brand mentions and 9x increase in engagement.
Directed a global team of 12 across brand, performance, content, and product marketing while managing a $6MM P&L, consistently delivering above-benchmark ROAS and CAC efficiency.
Repositioned brand identity and narrative to differentiate in a saturated Web3 landscape, unlocking new B2B and B2C growth pathways.
Global Head of Marketing Rivalry.com (Remote / Global) — Sept 2023 – Oct 2024
Led global marketing efforts across SEA, North America, South America, UK, and Europe, overseeing a cross-functional team of 34 and a $3.5MM annual budget.
Spearheaded a category-leading crypto token launch, resulting in $12MM+ in revenue, 16,000 wallets created, and the formation of a 40K+ strong community across Discord and Telegram.
Drove $350MM+ in annual revenue by merging brand storytelling with precision performance marketing, backed by real-time data dashboards and predictive analytics.
Created tailored go-to-market strategies per region, localizing creative and media to drive cultural resonance with Millennial and Gen Z audiences.
Built a world-class marketing engine, attracting Tier 1 talent and scaling operational efficiency through CRM, content automation, and marketing ops infrastructure. VP, Brand Strategy Huge (Brooklyn, NY) — Sep 2021 – Aug 2023
Directed brand transformation initiatives across multiple Fortune 500 clients, including a $10MM global account with Stellantis, shaping Jeep's global digital identity.
Launched Barclays' Small Business brand globally, crafting the brand platform and comms strategy that positioned them as a champion for modern entrepreneurs.
Played a pivotal role in winning Google’s Waymo pitch, aligning emerging tech narratives with cultural and consumer truth.
Served as the agency’s internal Web3/Crypto lead — advising clients on NFT launches, metaverse activations, and token-based engagement strategies.
Group Strategy Director Dentsu McGarry Bowen (New York, NY) — Jan 2020 – Sep 2021
Developed the award-winning Crayola 'Colors of the World' campaign, earning the Iridium Effie (best strategy globally) and Gold Effie, redefining diversity in product design and marketing.
Oversaw brand repositioning for Subway ($15MM account), reinvigorating the brand’s creative platform to appeal to a younger, health-conscious audience.
Launched Peloton in Australia, reframing the brand narrative around mental wellness and community — resulting in 2x market penetration targets.
Strategy Director Droga5 (Accenture Song) (New York, NY) — Aug 2017 – Dec 2019
Reimagined Harley-Davidson’s global brand, transitioning from legacy Americana to a symbol of modern rebellion — delivering a 22% lift in brand relevance among Gen Z.
Led Sprint’s brand revitalization and 5G launch strategy, supporting its $26B acquisition by T-Mobile; executed two Super Bowl campaigns seen by 100M+ viewers.
Developed omnichannel strategies for Chase Bank, aligning product features with evolving millennial financial behaviors. Strategy Director Co: Collective (New York, NY) — Feb 2017 – Aug 2017
Crafted Puma’s global brand strategy, helping drive its climb from the 5th to the 3rd most popular global sportswear brand, outpacing competitors in brand affinity and revenue growth.
Led strategic planning for key categories: Women’s (Rihanna), Team Sports, Soccer, and Basketball (Jay-Z) — influencing product development and retail strategy worldwide.
Head of Social & Digital Media The Monkeys (Accenture Song) (Sydney, Australia) — Sep 2015 – Jan 2017
Founded and scaled the agency’s social and digital practice, building an 11-person team and securing marquee accounts including Nike, Adidas, Qantas, and Nissan.
Created a viral innovation — integrating Instagram and email OOO replies — winning a Cannes Lion (Bronze) and redefining branded automation.
Played a key role in winning Digital Agency of the Year, driven by high-impact creative and platform-native campaign executions. RECENT AWARDS
Cannes Lions Bronze – Qantas Out of Office Travelogue – 2017 Merit x 4 – Crayola Colors of the World - 2021
Effies – Effectiveness Awards Iridium – Crayola Colors of the World – Best Strategy in the World – 2021 Gold Effie and nominated for Grand Effie – Crayola Colors of the World – 2021 Gold x5 – Meat and Livestock Australia – 2018-2021
D&AD Gold – Crayola Colors of the World - 2021

EDUCATION
Bachelor of Business (Advertising) Swinburne University of Technology, Melbourne, Australia 2003-2006